Skills Trainig
- Managing a sales territory
- Identifying and targeting new business
- Defining call objectives, Time/territory management & Journey Planning
- Market research process
- Market Segmentation, Targeting Consumers
- Developing and implementing marketing programmes
Activity Planning
- Begin with a snapshot of your company’s current situation, called a “situation analysis.”
- Finding your target audience
- List marketing goals
- Develop the marketing communications strategies and tactics you’ll use
- Set your marketing budget.
Execution
- Hierarchy of Objectives
- Tracking Progress against Objectives - Objectives must be converted into KPIs that can be reported on to keep track of daily progress
- Driving Daily Behavior
- Weekly Sales Meetings - These can be things like lost deals or customer successes
- Monthly Sales Meetings
- Quarterly Business Review
Evaluation
- ROI - Return on investment is always a major concern when it comes to marketing or any other business expense. The idea is to check whether the money you put into your marketing plan has resulted in a profit
- Sales Numbers - Reading the numbers can be the fastest and most basic way to determine whether your plan is working
- Customer Response - Customer response in all its varied forms can help you to determine what type of reactions your marketing creates
- Expansion
- Partner Response
- Salespeople